The medical journals are changing. The BMJ looks more like Time magazine than a medical journal with attention-grabbing coloured text and photos. The American Journal of O&G has reduced itself to summaries-only for the paper version, leaving subscribers to go to the electronic version for the full text.
The content is changing too with summaries from other journals, Cochrane abstracts in Obstets Gynecol, as well as articles on politics, prostitutes and sexual behaviour. These changes may be responses to the challenge of information technology with the delivery of data via the internet or podcasts. It seems even television is threatened by the popularity of mobile phones, iPods, SMS and personal communication networks. If you don't believe this - ask your children!
There really does seem to be an honest move away from the stereotyped medical journalism of the last century and certainly the journals' willingness to prod the establishment on moral matters seems healthy to JASS.
All of this competition for attention means more work for JASS to distill the wisdom from the razzamatazz.
With pleasure.
Remember, what you see on this blog is just a sample of the full JASS you can receive by going to the website and subscribing.
